Audience Research: Demographic and Psychographic Profiling

Demographic: This uses the socio-economic scale basing people of their status in soceity as certain films would appear to certain audiences.


Psychographic: This is a better way of determining the audience as it is split up into groups according to how they think.


Age: 16- early 20's


Gender: Mixed (male and female)


Ideally we would like appeal to a wide range audience of a similar age to ourselves (16-19, perhaps early 20's) who are creative and indiviual people as film noir is often though as movies for 'arty' people, rather than being a main stream kind of film genre.  Therefore I aim for our Audience to to be Indivualists (Psychographic) who like to stand out from the crowd and think for themselves rather than mainstreamers who don't like to be different.


I think that the series 'Dexter' is aimed at quite sophiscated people and Individulists where as a show like 'Strictly come Dancing' and 'Eastenders' are made to entertain a wide audience, and therefore Mainstreamers. The opening to 'Dexter' is both clever as it sets up and enigma code and creative by using Film Noir elements. It uses juxtaposition with with the morning routine, a concept which perhaps most people wouldn't get.

I also therefore aim to an audience of the social grades B to C1 (Demographic) who are deemed as intelligent and have the less liklihood of fitting into the other Psychographic groupings remaining like Traditionalists, Hedonists and Rebels.