Sunday, 5 December 2010

Audience Research Focus Group and Audience Research Analysis

I made a group on facebook in which I asked the members to fill out a short questionnaire attached to a picture of my Film Noir mood Board. Here are the results:


Name: Ryan

Sex: Male
Age:20
Background: Studying at University (music industry and game animation), middle class, lived around the world in places like Africa and the Far East.
Likes: Music of various electronic genres, especially Breakbeat, Dubstep, Drum and Bass and Electro House. The music industry. Gaming. TV shows like Dexter, the Walking Dead, robot chicken Simple Fashion; jeans, t-shirt and checkered shirts and simple colours.
Dislikes: people who are hedonistic, R and B music, people who were cheap sportswear clothing all the time.
Favourite Movies: Snatch, Lock Stock and Two smoking barrels, Gladiator, The count of Monte Cristo.
Favourite/Prefered Movie Genre: Action or Comedy

Response to Film Noir mood board: It's a bit like time travel getting to see how social groups were, but still being able to relate to them even if it is a tad alien. It’s very glamourous and focuses on the fine details of a. You get a strong sense of what’s wrong and right (binary opposition). There always seems to be a bad guy which the hero has to catch, often to save a female character in distress. I like it but I’m not familiar with it and would like to know more.


Name:Nick
Sex: Male
Age:17, almost 18
Background: Student, from essex, middle class
Likes: Punk, rock and indie music, Horror, Comedy, Romance movies. Vintage things, the colour pink, comfortable clothing like jeans, converses or doc martens and a plain t-shirt . The media and film industry, Collecting shoes, zombie films, gaming
Dislikes: Vain people, tabloid newspapers and gossip magazines,
Favourite Movie: V for Vendetta, Zombieland
Favourite or preferred movie genre: Documentary films or Bipoics like the one on Ian Dury made in 2009
Response to Film Noir Mood Board: It makes me feel all warm and fuzzy inside. I can identify with the subjects as they are used in films today and aspects of film noir are used frequently to add a sense of drama or sinister tone to some films. The Mise En Scene that is used in creating a Film Noirs, are really cool as they are different to the movies nowadays. I think its great and would definitely like to watch film noirs due to the themes and aspects shown by the pictures.


Name: Jodie

Age:19
Sex: Female
Background: from Yorkshire, Lives and works in New castle, Middle class background
Likes: trendy fashion, Pop music and music from the 80’s, beauty and makeup, cooking, relaxing with the family
Dislikes: soppy romantic films, reality TV programs
Favourite or prefered movie genre: Horror
Response to Film Noir Mood board:This reminds me of an era of glamorous women, of gangsters and sinister events. There is always an element of mystery, of someone evil lurking in the shadows and private detectives solving crimes. The pictures give the impression of murder, suspense and tension is accentuated by the use of black and white which highlights the shadows and silhouettes. I really like it.


Name: Cat

Sex: Female
Age: 16
Background: Student, Middle class, lived in the UK her whole life.
Likes: all types of music from Indie rock to pop, She likes simple fashion of jeans and a graphic t-shirts and colourful hoodies. Enjoys listening to music and having fun with friends at the weekend after college. Likes languages and science.
Dislikes: Ignorant people, Metal music, taking the bus
Favourite movies: Shaun of the dead, Dirty Dancing
Favourite or preferred movie genre: Romance, Comedy or a combination of the two (rom/com)
Response to Film Noir moodboard:
it makes me feel like I'm in a different time, it also has a very sinister feel to it; murder, violence. I cant personally identify with many of the aspects shown in this genre as thats not what i have experienced so far in my life however i recognise many of the general themes from modern books and films i have seen. I like it, i think it has captured the essence of film noir and of that time.

Name: Nicole
Sex: female
Age: 17
Background: I study at Cavendish doing 4 A-levels including media studies. I live at home with my two brothers and my mum.
Likes: all kinds of music including rock, heavy metal, some screamo, pop and dance. Pins and needles things that are out of the ordinary and different, shopping and sub way.
Dislikes: Early mornings, falling on ice, films that make no sense, people treading on the back s of my shoes.
Favourite films: I Am Sparta, Mamma Mia, Orphan, Paranormal Activity.
Favourite/preferred genre: I like some horror, chick flicks, action, comedy and thriller.
Response to Film Noir mood board: I really liked the mood board because it really did show the mood of the genre you are looking at. It showed all the key conventions and things that you might be interested in using for you piece.


How can this feedback help you when doing your final piece?
I will definitely take into account that some people actually arent always very individual and like some of the mainstream movies  like the musical, Mamma Mia. That will affect my film as I would include some conventions of other films and more modern conventions of film so that my audience would be able to relate to it more. My final piece will have to include key conventions of film noir as well as modern conventions to relate to a more modern audience to that of the 1940's and 1950's. Although the themes of film noir are still relatable to today, I will perhaps need to have a more modern version of a film noir, similar to the film Sin City that uses orignal Film Noir conventions but is aimed at a more modern audience.

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